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Why Coaches should pay attention to job crafting

Reels of cotton

Job crafting is a process that involves making intentional changes to the design of one’s job in order to increase job satisfaction, engagement, and motivation. The practice has been gaining popularity in recent years as a tool for individuals to create more meaningful and fulfilling work lives. However, job crafting is not just a personal development tool – it can also be a powerful coaching technique.

If you’re looking to help your clients achieve greater job satisfaction and fulfilment, learning how to teach job crafting could be a valuable addition to your toolkit.

Here are some reasons why:

  1. Job crafting is a proactive approach to career development

    Job crafting is an approach to career development that puts individuals in the driver’s seat. Rather than waiting for their employers to make changes or searching for a new job, job crafters take action to redesign their current roles to better align with their strengths, interests, and values. As a coach, teaching your clients how to job craft can help them take a proactive approach to their career development and feel more in control of their professional lives.

  2. Job crafting can increase job satisfaction and engagement

    Research has shown that job crafting can lead to increased job satisfaction and engagement. When individuals have more control over the design of their jobs, they are more likely to experience a sense of autonomy, mastery, and purpose – all factors that contribute to greater satisfaction and engagement at work. By teaching your clients how to job craft, you can help them create more fulfilling and enjoyable work experiences.

  3. Job crafting can lead to better performance and productivity

    When individuals are more engaged and satisfied in their work, they are also likely to perform better and be more productive. Job crafting can help individuals identify tasks and responsibilities that play to their strengths, allowing them to perform at a higher level. Additionally, job crafting can help individuals find more meaning in their work, which can lead to increased motivation and productivity.

  4. Job crafting can promote employee retention

    In today’s competitive job market, employee retention is a top concern for many employers. By teaching your clients how to job craft, you can help them create more satisfying and fulfilling work experiences, which can lead to greater loyalty and commitment to their current employers. This can benefit both the individual and the organization by reducing turnover and improving morale.


Overall, learning how to teach job crafting can be a valuable addition to any coach’s toolkit. By helping your clients take a proactive approach to their career development, increase their job satisfaction and engagement, improve their performance and productivity, and promote employee retention, you can help them create more fulfilling and enjoyable work lives.

Click here to find out more about job crafting and how Tailored Thinking bring this to life in organisations.


About the author: Carly Richards is an Occupational Psychologist, and Associate Lecturer in HR and Researcher at the Northumbria University Business and Law School. 

This article has been kindly re-purposed from Tailored Thinking and you can read the original here.